This department stands for developing new knowledge and practices on marketing and entrepreneurship through education, training, consulting and research. I am pleased to convey that this department has continuously developed and offered new courses for undergraduate to research degree programs keeping up with the new development and trend in its field. Recently, this department has started to offer the courses on digitalization of marketing and entrepreneurial practices and integration of sustainability issues in its courses. Similarly, the research students are engaged in exploring and developing the concepts of marketing of eco- friendly products and their brand management for increased competitiveness.
The department works beyond class rooms into the practicing society. This department have been offering training and consultancy services to private and public sector organizations. It has recently offered such services to the companies engaged in insurance, construction materials, cooperative organizations. This department is working continuously in improvement of family business management, branding and digitalization of agro products and community based organizations.
Further, this department have been engaged in research on exploring and developing concepts of improving community-based organization’s access to digital marketing and e-commerce and brand formation of breeding goats and their byproducts. The major sources of the grants are from Purdue University and University of Florida.
Faculty engagement in the above-mentioned activities in this department has been major inspiration for improved professionalism of not only faculty but also students. I wish that this department will be able contribute in further development of marketing and entrepreneurship practices in coming days with the help of its faculty members.